We have often heard people say, you cannot always get what you want. You can either make money or save the planet, not both!
Fast forward to today, this notion of a trade-off between the planet and profits isn’t quite relevant anymore. Companies can now make more money than before by being environmentally, ethically, and socially responsible. They can reduce costs, grow their revenue, and increase the market share just by adopting smarter strategies. So yes, you can now have it both ways!
The conventional wisdom of Business Strategies being disconnected from environmental & social factors was thought of as the best way to make profits. But with our ever-changing world and with the new generation of investors (Gen Z) choosing to be smarter, the push for companies to embrace solutions that incorporate Environmental, Social & Governance (ESG) metrics in their activities, is now stronger than ever.
So, what is ESG?
An acronym for Environmental, Social & Governance, which refers to the three fundamental pillars used to measure sustainability and societal impact of any business. Companies that incorporate ESG, consider some key elements within the ESG framework, instead of solely focusing on the potential profitability of the company.
The Environmental pillar includes the company’s ability to manage its Carbon Emissions, Water, Waste, etc, and its actions to address the Climate Change issues.
The pillar of Social Responsibility comprises key elements such as Employee Management, Stakeholder Management, Labour Practices, Privacy Policies, Human Rights, etc.
The third pillar in the form of Corporate Governance considers the corporate practices such as Minority Shareholder Treatment, Executive Compensation, Independence of the Board, Business Ethics and Anti-Corruption policies, etc.
So ESG is a measure of the Sustainability of a company i.e impact the business has on the environment, the community, and the stakeholders.
Let us now try to understand what ESG Investing is all about…
Of all the necessary transformations we need to make in order to shift to a sustainable economy, the decision to start considering Sustainable Investing in your portfolios will be the most significant one.
ESG Investing or Sustainable Investing or Responsible Investing, which was once a niche in the market, is now gaining momentum. Investors from across the globe are increasingly integrating these non-financial factors into making their investment decisions to identify risks and growth opportunities.
Whenever the sustainability of a company is in question, ESG becomes an important parameter for any investor to take into consideration before investing.
ESG Investing is all about choosing wisely to back companies that aim to do good for the Planet, People & Profits.
What should you do as a company to attract investors…
Historically, there has been a common misconception that incorporating ESG factors in business operations would compromise the performance and profits of the company. However, studies have shown that robust implementation of ESG practices has reduced costs, decreased risks and volatility, and fewer instances of fraud within the company over a period. So ESG adds value to the company, has a positive impact on its performance, and does not harm the profitability by any stretch of the imagination.
Best companies do not just survive in the market, they thrive, they innovate and work on developing business solutions that can address critical ESG issues before it is too late. It is important for companies to differentiate themselves on more than just price. Customers prefer brands that can strongly communicate a clear purpose.
Remember, if your company does not innovate, your competitors will!
Become a smart Investor!
As a responsible investor, it is important for you to think smart and choose the company you would want to invest in. You will have to identify companies that adapt and succeed to new trends. But how can you make that decision without having to go through the analysis paralysis?
Well, it is no rocket science!
To assist investors to invest responsibly, Independent Assurance Providers verify the ESG Indicators and Sustainability Reports of an organization. This provides the investors with reliable and credible data on the performance of the companies, based on sustainability parameters. Some top-performing ESG companies in India are Eicher Motors, JK Cements, Havells India, Essar Power, Godrej, Maruti Suzuki, etc.
Also, there are independent institutions that provide ESG ratings for organizations. These ratings are a comprehensive measure of the company’s undying commitment towards sustainable solutions. Companies are assessed and ranked as per the scores obtained, which becomes easier for you as an investor, to choose the company you would want to put your penny in. Some of the Top-rated ESG stocks being Microsoft, Visa, Salesforce, Nvidia, Cisco, etc.
Institutional Investors, Financial Institutions, Asset Managers, etc rely highly on these reports and ratings provided by various third parties to assess and measure a company’s ESG performance and can also be compared among peers.
“In a nutshell , ESG Investing is now being taken to the next level with a stronger push emerging from Gen Z investors. The pandemic in particular, has also opened up newer horizons for intensified discussions on how Sustainability and Finance can co-exist and also enable mainstreaming of ESG investing.”
Are you interested to know how third-party verification of sustainability reports increases credibility and gives your company a competitive edge? Watch out this space for the upcoming content!
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